I help late-stage scale-ups & CORPORATIONS re-think their digital strategy
And translate it into profitable growth.
Digital Strategy
I help companies audit their current digital vision and (re)define their strategy and roadmap.
Digital Operations
I review clients’ operations and team set-up and define best-practice that we implement.
TEAM leadership
I coach digital teams to achieve their highest potential. Occasionally act as the CDO.
P&L Management
I help clients optimize their P&L performance through short-term wins and long term projects.
Digital Marketing
I help clients set-up or evolve performance marketing, CRM and brand building capabilities.
Testimonials
Laurens PriEm
Chief Revenue Officer, NADUVI
“In a very short timespan, Irina developed a framework, identified and quantified numerous potential improvements, and devised a roadmap for implementation.
What truly sets Irina apart is her unique combination of strategic vision, a comprehensive understanding of all marketing channels, and the ability to rapidly deliver results in a structured way. Her positive and can-do attitude make her a valuable asset to any team.”
Michelle Wu
ECOM MANAGER, ALPINE HEARING PROTECTION
“Irina is a beacon of energy, constantly radiating positivity and sharp insight. Her enthusiasm is contagious, creating a vibrant and motivating work environment. In just three months, Irina has become more than a manager – she's become my idol and I am truely greatful for knowing such a remarkable woman. Her exceptional leadership skills and unwavering positivity make her a standout individual. Her guidance and support have been instrumental in my professional growth and I still kept thinking about her. It's rare to come across a manager who not only excels in their role but also leaves a lasting impact on your personal development.
I definitely recommend Irina as a manager and mentor. Her dedication, energy, kindness and sharpness set her apart, making her an invaluable asset to any team. It was truly an honor.”
Sophie Gaffre
Head of Brand, Body&Fit
“I have rarely met a well-rounded individual like Irina. From the moment I met her she impressed me with her knowledge and expertise in multiple areas. Irina is an expert in all things marketing and knows how to use the best suited strategies to grow your brand/business. What I loved about her is how she takes charge and will always find quickly a creative solution to any challenge.”
Roxanne Latupella
CRM Manager, BODY&FIT
I was lucky enough to have Irina as my manager. She has guided me through an intense business reorganization via a strong, clear and personal leadership style where I was able to follow her examples while being able to take full ownership of my work/development at the same time. She was a rockstar!
In the two years of working together, I have learned so much, both professionally as on a personal level. Irina's tips, advice and ways of working left a positive mark on how I navigate through my day-to-day, until this very day.