“A Stoic counts all adversities as mere training.”
Why you need me in your business
The art of getting the right things done
When your personality is ENTJ - T - better known as The Commander - happiness lies in the joy of achievement. That defines who I am to the core of my being. Resilient without measure, with a strong bias for action, I crave for a good challenge: the more complicated, the better. I thrive in organizations that are in the midst of digital transformation, where I can hit the ground running and make an impact on operations while setting the direction.
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Between launching eCom & marketplace operations in new markets, managing re-platforming projects, building teams & processes in scaling organizations, shaping the marketing capability and formulating the D2C strategy, I have experience with every functional pillar in a digital organization. Having been responsible for the P&L management of both eCom and marketplaces businesses, I am skilled at leading teams from a financial impact angle, with a keen eye for short-term optimizations while being able to zoom in an out.
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I love to lead from the front while ensuring psychological safety and room to grow for my team. While I am strongly motivated by momentum and achievement, I am equally passionate about leadership and human psychology. To achieve excellence, I strongly believe high standards must intertwine with a deeply empathetic approach.
I have formed and led teams of 20+ with direct and indirect reports acros eCom, marketplaces and marketing. I have experienced the dynamics of new, mature and transforming teams with a wide variety of personalities and skill-sets. I can and will step into various states of situational leadership - but my preference sits with coaching.
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I have built a consulting framework (blending a series of targeted interviews, data deep-dives and industry scans) that allows me to quickly understand a business, identify and operationalize levers for success. This also enables me to connect with the executive team, ensure cross-functional buy-in and speed of execution. As a result I was able to make material impact across all clients which in turn has led to the prolonging of our collaborations.
Digital transformation
Scalable solutions
Data driven
Technology led
Digital transformation Scalable solutions Data driven Technology led
Experience
Owner
march 2021 - Present
Clients & roles:
Alpine (hearing protection): Chief Digital Officer, responsible for P&L performance across ecom and marketplaces as well as marketing & branding department. Managing 15 FTEs.
EveryMan Health (health tech): angle investor & advisor for the GTM strategy.
Eden McCallum (management consulting): commercial due diligence for a pharmaceutical online business. Deliverables: 3 year financial projections and key growth contributors roadmap.
ASICS (sportswear): eCom Strategy Consultant for eCommerce replatforming & logistics migration, P&L co-owner. Deliverables: re-platforming roadmap & milestones tick-off.
NADUVI (furniture marketplace): Interim Performance Marketing Director. Deliverable: top line growth.
Body&fit (Glanbia), Amsterdam - Digital Marketing & Partnerships Director
December 2019 - Present
Body&Fit has been acquired by Glanbia – a 4bn EUR global leading dairy producer - to act as the D2C capability in a global context & reduce reliance on B2B partners. Responsible for new customer acquisition & improving CLTV while hitting top and bottom-line. Managing a team of 8 in-house and 20+ on the agency side.
ACHIEVEMENTS
Building the 1st version of the marketing data warehouse & complete reporting stack in Data Studio.
BCross-channel strategy adopted as organization-wide blueprint for new market launches
Re-negotiated the agency retainer which has led to an annual saving of >200k EUR
Agency in-sourcing leading to 10 extra headcount
Scaled budget with 40% while maintaining ROAS stable through advertising automation
Implemented SA360, DV360, Smartly.io, AWIN, Criteo & Sovendus
Launched 12 webshops in less than 12 months with positive ROAS after first 6 months
Implemented referral program, RFM model & 10+ lifecycles leading to 1+ M EUR incremental revenue
Personalization roadmap & implementation (DMP, single customer view, loyalty & subscription program)
Launched partnership program from scratch (HelloFresh, ClassPass, others) & trade marketing calendars
BESTSELLER, Amsterdam - Head of performance marketing
June 2018 - Present
I am leading the performance marketing team at BESTSELLER (now counting 6, soon to be 8) which entails overseeing SEO, PPC, Affiliate and Re-marketing strategy for 17 businesses (ranging from mono-brand like Jack & Jones, Vero Moda and Only to multi-brand stores like bestseller.com) with full P&L accountability.
ACHIEVEMENTS
Building the 1st version of the marketing data warehouse & complete reporting stack in Data Studio.
Implementation of Search Ads 360.
Recruitment of 3 specialists.
Double digit increase in ROAS YoY.
Suitsupply, Amsterdam - Head of performance marketing
December 2017 - May 2018
At Suitsupply I was leading the performance marketing strategy for the freshly launched female brand, Suistudio. Suistudio carves out a niche in female power dressing with an emphasis on suits and tailored clothing.
ACHIEVEMENTS
Cross-channel strategy ( Search, Affiliate & Influencer Marketing).
Complete reporting stack in Data Studio.
End-to-end RFP process for PPC & Display agency selection.
PVH (Tommy Hilfiger & Calvin Klein), Amsterdam - Sr. Search Manager
October 2013 - Nov 2017
In PVH I started as a Junior SEO Specialist and was promoted every year: first to SEM Specialist, then to SEM Manager and finally to Sr. Paid & Organic Manager. By the time that I left the company I was managing 2 direct and 3 indirect reports as well as 3 agencies that were totaling 16 FTEs dedicated to our account. I was involved in setting up Objective Partners (attribution solution) and KRUX (DMP solution).
ACHIEVEMENTS
End-to-end RFP process for the new PPC agency selection & transition.
60% increase in net ROI & 100% increase in top line revenue for the SEA channel.
Domain migration & URL re-structure tommy.com and calvinklein.com.
Google Beacon Beta implementation & ROPO measurement in UK.
Philips, Amsterdam - Digital Marketing CONSULTANT SEO & analytics
February 2013 - October 2013
areas of expertise
Education
INSEAD, france
2021
Leading Digital Marketing strategy
university of amsterdam, the netherlands
2010 - 2012
MSc Business Studies Graduated Cum Laude
Academy of Economic studies, Bucharest, Romania
2007 - 2010
BSc Business Administration GPA 9.5
Budapest business school, HUngary
2009 - 2010
ERASMUS exchange semester GPA 9.7